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The Install: The Creep Sheet in a Salon
This week’s teardown found about nine thousand dollars a month hiding in an auto repair shop’s pricing file. This Install walks The Creep Sheet into a salon, where the price is printed on the menu once a year and the cost moves every time the distributor sends a new price list.
A full book is a total, and a total is where the problem hides. Here is the sheet at work in a salon.
A full color at one hundred and sixty dollars cost ninety six to deliver a year ago, the product in the bowl, the stylist’s time and the back bar. After two color line increases, a bond treatment added free and a raise, it costs one hundred and twelve. Same chair, same client, same price on the menu, and the margin has slid from forty percent to thirty. A worked example, not a client.
Twenty Services, Three Columns
Write down your twenty most booked services, not the once a year bridal trial. Column one is what each cost you to deliver twelve months ago: the product, the stylist’s time and the back bar. Column two is what it costs today. Column three is what you charge, straight off the menu. If your team is on commission, your creep is almost all product. One page, with a date on it.
The Eight Percent Rule
Circle every row where the cost is up more than eight percent and the price has not moved. Below eight percent is normal noise, a heavier head of hair, a slow Tuesday. It is never all twenty. It is three or four rows, and they are usually your color services.
Four Decisions for a Circled Row
Raise the price, and on a one hundred and sixty dollar color the move back is sixteen dollars, ten percent, with thirty days notice at the desk and on the booking page. Price the add ons, because the bond treatment, the gloss and the long hair bowl grew the service and nobody priced them. Change the spec: weigh the bowl, a different back bar supplier, a tighter booking. Or let it go, because a service that cannot carry its own cost is a subsidy. One decision at a time, then let it run a month.
The Creep Sheet is inside the free Small Business MBA.
Twenty rows, three columns and the eight percent rule, as a fillable page in the app, not a download you have to print. It is free, it is not a trial, and every tool this season lands there.
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